How does the GBB Mobile Banking Android App collect and utilize data for marketing purposes?
Federal law requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand how we handle user privacy.
• Location data is collected to provide location-based messages, offers and interactions.
• A random User ID is generated upon initial app access and used later during each marketing tool interaction. The User ID is used for identifying the user for sending campaign information. This User ID is unique for each device and changes every time the application is re-installed.
• Product Interaction is a marketing tool used to track user application entry, exit and pages viewed within the application. Our marketing tools will collect your first name for product personalization purposes.
• Apps periodically collects, transmits, and uses geolocation information for enabling features that prevent fraudulent card use and alerts, but only if the End User expressly authorizes collection of such information. Geolocation information can be monitored on a continuous basis in the background while the app is not being used or closed. The End User can change his/her/their location permissions at any time in their device settings. This app collects background locations data when closed or not in use.
Updated 11/2021